Simkhai is the Los Angeles-based contemporary brand that elevates the everyday with progressive construction, intimate hand-detailing, and architectural inspiration.
With an ever-evolving assortment that ranges from formalwear to denim and knitwear to swim across womenswear and menswear collections, Simkhai partnered with The One to increase conversion and reduce returns.
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In the first 9 months using The One, Simkhai reduced returns 43%, reduced size bracketing to 0.9%, and increased conversion 40X.
SIMKHAI RESULTS
43%
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FEWER
RETURNS
40X
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HIGHER
CONVERSION
18%
​
USAGE
RATE
PRECISION AI POWERING PROFITABILITY
In the first 9 months of using The One:
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SKU-specific size recommendations clarified confusion about sizing and fit variations, reducing returns 43% and increasing conversion 40X.
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In-cart prompts reminded customers of their best-fitting size per SKU, reducing size bracketing to 0.9%.
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Choice between Fit Quiz, Body Scan, and Measurements met customers at their comfort level with technology, resulting in 18% usage rate.
STRATEGIC INSIGHTS
On average, customers are 7 different sizes across Simkhai's thousands of SKUs
In place of a single size guide, The One generated and queries against 120 unique size guides that account for SKU-specific variations in Simkhai’s sizing
To eliminate confusion with sizing, The One automatically calculates customer body measurements with 99% accuracy and determines best-fitting size per SKU site-wide
Size recommendations evolved, algorithmically learning from sizes recommended and kept versus those returned due to fit issues
Customer body data showed Simkhai how to refine sizing proportions to better fit their actual customers and more accurately project buying needs
