RE/DONE is the Los Angeles-based denim brand restoring individuality in fashion, reimagining iconic American heritage, and cultivating responsible innovation with upcycled collections.
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With limited-edition luxury designs that include repurposed vintage pieces from Levi's and Hanes, RE/DONE partnered with The One to eliminate sizing confusion, ensuring customers order their best-fitting size per SKU.
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In the first 6 months using The One, Re/Done reduced returns 86%, reduced size bracketing to 1.3%, and increased conversion 18X.
RE/DONE RESULTS
86%
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FEWER
RETURNS
18X
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HIGHER
CONVERSION
22%
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USAGE
RATE
PRECISION AI POWERING PROFITABILITY IN DENIM
In the first 6 months using The One:
SKU-specific size recommendations clarified confusion about denim sizing and fit variations, reducing returns 86% and increasing conversion 18X.
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In-cart prompts reminded customs of their best-fitting size per SKU, reducing size bracketing to 1.3%.
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Choice between the Fit Quiz, Body Scan, or Measurements met customers at their comfort level with technology, resulting in 22.16% usage rate.
STRATEGIC INSIGHTS
On average, customers are 5 different sizes across Re/Done’s 10,000 SKUs
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In place of a single size guide, The One generated and queries against 88 unique size guides that account for style, cut, and stretch variations in Re/Done denim
The One automatically calculates customer body measurements with 99% accuracy to determine best-fitting size per SKU site-wide
Size recommendations evolved, algorithmically learning from sizes recommended and kept versus those returned due to fit issues
Customer body data, visualized in the real-time dashboard, showed Re/Done how to refine sizing to better fit their actual customers and more accurately project buying needs
