Dèhanche is the Paris-based belt brand that elevates accessorizing to an art form, inspiring the sophistication of refined taste and timeless elegance.
Dèhanche partnered with The One with a laser focus on reducing returns as they navigated exponential DTC growth and category expansion internationally.
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In the first 12 months, The One reduced returns to 1%, eliminated size bracketing, and increased conversion 15X.
DÈHANCHE RESULTS
83%
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FEWER
RETURNS
15X
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HIGHER
CONVERSION
30%
​
USAGE
RATE
PRECISION AI POWERING DTC PROFITABILITY
In the first 12 months of using The One:
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SKU-specific size recommendations clarified confusion about belt sizing and fit variations, reducing returns 83% and increasing conversion 15X.
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In-cart prompts reminded customers of their best-fitting size per SKU, reducing size bracketing to 0%.
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Choice between Fit Quiz, Body Scan, and Measurements met customers at their comfort level with technology, resulting in 30% usage rate.
STRATEGIC INSIGHTS
On average, customers are 3 different sizes across hundreds of Dèhanche SKUs
In place of a single size guide, The One generated and queries against 30 unique size guides that account for SKU-specific variations in Dèhanche’s sizing
To eliminate confusion with belt sizing, The One automatically calculates customer body measurements with 99% accuracy and determines best-fitting size per SKU site-wide
Size recommendations evolved, algorithmically learning from sizes recommended and kept versus those returned due to fit issues
Customer body data showed Dèhanche had significant demand for larger sizes, empowering the brand to expand its sizing to reach new customers and drive increased sales
