Bondi Born is Australia's leading luxury swim and resort wear label know for effortlessly chic contemporary design, premium fabrics, and meticulous craftsmanship.
Bondi Born partnered with The One to improve the profitability of international expansion and solve for customer confusion with Australian sizing, which was limiting conversion and generating significant returns.
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In the first 9 months, The One reduced returns 56%, reduced size bracketing to 0.57%, and increased conversion 43X.
BONDI BORN RESULTS
56%
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FEWER
RETURNS
43X
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HIGHER
CONVERSION
36%
​
USAGE
RATE
PRECISION AI POWERING PROFITABILITY IN SWIM
In the first 9 months of using The One:
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SKU-specific size recommendations clarified confusion about AU sizing and fit variations, reducing returns 56% and increasing conversion 43X.
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In-cart prompts reminded customers of their best-fitting size per SKU, reducing size bracketing to 0.57%.
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Choice between Fit Quiz, Body Scan, and Measurements met customers at their comfort level with technology, resulting in 36.18% usage rate.
STRATEGIC INSIGHTS
On average, customers are 4 different sizes across Bondi Born’s 2,000 SKUs
In place of a single size guide, The One generated and queries against 80 unique size guides that account for SKU-specific variations in Bondi Born’s sizing
To eliminate confusion with Australian sizing, The One automatically calculates customer body measurements with 99% accuracy and determines best-fitting AU size per SKU site-wide
Size recommendations evolved, algorithmically learning from sizes recommended and kept versus those returned due to fit issues
Customer body data showed Bondi Born how to refine sizing proportions to better fit their actual customers and more accurately project buying needs
