Alice + Olivia is the NYC-based contemporary womenswear brand that juxtaposes whimsical and flirty with sexy and sophisticated designs.
With hundreds of new products launching daily – ranging from dresses and denim to structured matching sets and gowns – sizing inconsistencies yielded high returns. Alice + Olivia partnered with The One to ensure customers order their best-fitting size per SKU.
In the first 6 months using The One, Alice + Olivia reduced returns 70%, reduced size bracketing to 1.4%, and increased conversion 23X.
ALICE + OLIVIA RESULTS
70%
FEWER
RETURNS
23X
HIGHER
CONVERSION
25%
USAGE
RATE
POWERING PROFITABILITY IN WOMESNWEAR
In the first 6 months using The One:
SKU-specific size recommendations clarified confusion about denim sizing and fit variations, reducing returns 70% and increasing conversion 23X.
In-cart prompts reminded customers of their best-fitting size per SKU, reducing size bracketing to 1.4%.
Choice between Fit Quiz, Body Scan, or Measurements met customers at their comfort level with technology, resulting in 24.86% usage rate.
STRATEGIC INSIGHTS
On average, customers are 7 different sizes across Alice + Olivia’s 36,000 SKUs
In place of a single size guide, The One generated and queries against 95 unique size guides that account for style, intended fit, fabrication, and ongoing sizing feedback
Automated onboarding enables The One to be instantly visible on the PDPs of hundreds of new products launched daily
The One automatically calculates customer body measurements with 99% accuracy to determine best-fitting size per SKU site-wide
Size recommendations evolve, algorithmically learning from sizes recommended and kept versus those returned due to fit issues
Customer body data, visualized in the real-time dashboard, shows Alice + Olivia how to refine sizing to better fit their actual customers and more accurately project buying needs
