Alice + Olivia is the NYC-based contemporary womenswear brand that juxtaposes whimsical and flirty with sexy and sophisticated designs.
With hundreds of new products launching daily – ranging from dresses and denim to structured matching sets and gowns – sizing inconsistencies yielded high returns. Alice + Olivia partnered with The One to ensure customers order their best-fitting size per SKU.
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In the first 6 months using The One, Alice + Olivia reduced returns 70%, reduced size bracketing to 1.4%, and increased conversion 23X.
ALICE + OLIVIA RESULTS
70%
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FEWER
RETURNS
23X
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HIGHER
CONVERSION
25%
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USAGE
RATE
POWERING PROFITABILITY IN WOMESNWEAR
In the first 6 months using The One:
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SKU-specific size recommendations clarified confusion about denim sizing and fit variations, reducing returns 70% and increasing conversion 23X.
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In-cart prompts reminded customers of their best-fitting size per SKU, reducing size bracketing to 1.4%.
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Choice between Fit Quiz, Body Scan, or Measurements met customers at their comfort level with technology, resulting in 24.86% usage rate.
STRATEGIC INSIGHTS
On average, customers are 7 different sizes across Alice + Olivia’s 36,000 SKUs
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In place of a single size guide, The One generated and queries against 95 unique size guides that account for style, intended fit, fabrication, and ongoing sizing feedback
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Automated onboarding enables The One to be instantly visible on the PDPs of hundreds of new products launched daily
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The One automatically calculates customer body measurements with 99% accuracy to determine best-fitting size per SKU site-wide
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Size recommendations evolve, algorithmically learning from sizes recommended and kept versus those returned due to fit issues
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Customer body data, visualized in the real-time dashboard, shows Alice + Olivia how to refine sizing to better fit their actual customers and more accurately project buying needs
